DWICE – The Smart Marketplace for Vinyl Lovers

The Vision: Music Deserves Better

In a world of infinite playlists and background noise, the connection between people and the music they love has become diluted. Vinyl collectors are passionate — but the platforms they rely on are outdated, fragmented, and friction-heavy.

DWICE set out to reinvent vinyl record trading with a platform that is designed for Europe, built with a community mindset, and powered by AI. The founders came to us with a bold vision: create a single marketplace where collectors can trade, discover, and connect around music — through a simple, modern, tech-driven interface.

What We Built

We designed and developed the full DWICE platform from the ground up — a cross-platform ecosystem spanning mobile, web, and backend, all working together seamlessly.

AI at the Core

DWICE isn't just a marketplace — it's an intelligent one. We embedded AI throughout the experience:

• Record Recognition — snap a photo and let AI identify the release, artist, and catalog number instantly.
• Smart Curation — personalized recommendations that fit your taste, powered by technology that listens like a human, not an algorithm.
• Intelligent Classification — automated grading suggestions and pricing guidance based on market data.
• Search Enhancement — fuzzy matching across artist names, transliterations, and catalog numbers for effortless discovery.

The Tech Stack

Building a marketplace at this scale required making deliberate technology choices that balance speed, reliability, and cost-efficiency:

• React Native with Expo — one codebase for iOS and Android, with native performance.
• Next.js 14 — server-rendered web dashboard with Radix UI components and Tailwind CSS.
• .NET 8 with FastEndpoints — high-performance API with Entity Framework Core and PostgreSQL.
• Stripe Connect — marketplace payments with split payouts to sellers.
• Redis — real-time caching for search, pricing, and session management.
• Hangfire — background job processing for email notifications, analytics, and data sync.
• SendCloud — automated shipping label generation and parcel tracking across Europe.

The Result

DWICE launched as a fully functional marketplace covering 6+ European countries, with a modern mobile-first experience that finally gives vinyl collectors the platform they deserve:

• ✅A centralized platform for all music genres, formats, and fans — in the palm of your hand.
• ✅Built-in negotiation so buyers and sellers can make the best out of every deal.
• ✅Smart embedded shipping with insurance, transparent fees, and no hidden costs.
• ✅AI-powered discovery that surfaces hidden gems without dictating taste.
• ✅A growing community of collectors, DJs, and music lovers who keep sound culture alive.